Some ideas come from the depths of your soul like a rocket, they deserve to be ridded because they are part of you and if you decide to ignore them they will fade away somewhere deep inside.
Jamón Appétit was born by the idea of a young man from the region of Extremadura, South west of Spain, who decided to leave their village and ride his old van through Europe with a clear goal, promoting abroad the exquisite gastronomic culture from Extremadura, and to be present in the more prestigious restaurants of Europe.